About

F1日本グランプリのための期間限定サイト。
クルマ離れが叫ばれる若年層にも興味を持ってもらおうと企画。
結果「クルマがガッツリ出てきても見てもらえないだろう」、「まず"見てみたい"っていう気持ちになってもらおうとF1を人に見立てたユニークなコンテンツに。炎天下の中、モデルに30cmずつ動いてもらい、全カットの撮影に丸3日を費やす。

This is a limited-time promotional website for TOYOTA F1 Grand Prix, available online only for a month.
We considered how to introduce the joy of F1 racing to the younger generation who are less interested in cars in general. As a result, we decided to focus on communicating the thrill of the sport rather than the details of F1 cars and created a stop-motion movie with a personified F1 car. The shooting took 3 whole days and all the casts had to move foot by foot continuously in scorching weather. A huge amount of stills were edited down to 15 frames per second. The analogue feeling of a stop-motion movie and the premium quality of an F1 car are interwoven in the most hillarious film. There is a simple game in the movie contents to keep the website engaging whilst promoting F1 racing. Users can enjoy different results from the game every time they visit the website.

Client: TOYOTA MOTOR CORPORATION
Agency: Delphys Inc.

Awards